Gazprom-Media
Editorial production, content systems, UI logic
Maria Emelianova
Product Experience Lead · Co-founder
Adaptly — AI EdTech Platform
UX/UI · Product Design · Branding
Building scalable product experience for AI-driven education systems.
Core startup product
Adaptly — AI EdTech Platform
Adaptly is an AI-driven EdTech platform designed to replace traditional tutoring with adaptive learning systems for programming and Data Science. It is being developed as a scalable AI-driven education platform targeting international markets, positioned for global deployment with a focus on Europe and the US, with early-stage working prototypes.
Maria is Co-founder and Product Experience Lead, responsible for:
- UX architecture
- Onboarding logic
- Interface systems
- Product perception and user-facing clarity
She defines how users interact with the system and how the product is perceived at scale. She owns the product experience layer of the platform. Driving transition from concept to scalable systems and contributing to core UX strategy.
Her work directly impacts: user onboarding, engagement, retention, and interface clarity. Directly impacting product-market fit and scalability.
Product execution
Onboarding & flows
First-session journey, sign-up to learning — reducing drop-off and clarifying the adaptive model.
Interface & brand system
Components, typography, colour logic, and Adaptly’s visual identity applied consistently across surfaces.
Clarity at scale
UI copy, content structure, and learner paths that translate complex ML behaviour into usable screens.
Positioned as a core product for international scaling.
Product Experience Ownership
AI EdTech Platform Development
Co-founder · Product Experience Lead
Europe & US · Global deployment
Professional track record
Selected Experience & Collaborations
Cross-domain experience across media, SaaS, and brand ecosystems.
Supporting product development through editorial, SaaS, and brand experience.
Editorial & Media
Moskvichka Magazine
Editorial content, visual storytelling
Forbes Club
Editorial content, visual storytelling, video content
Product & SaaS
LingoPie — EdTech SaaS platform
Content collaboration, product visibility
PLAUD
Product-focused content, digital positioning
Fashion & Events
Moscow Fashion Week
Event coordination, production workflows
VIVAIA
Brand collaboration, content production
LVMH · Hennessy
Brand collaboration, campaign content
Skills & Tools
Expertise
Design, content, and analytics integrated into product experience execution.
Product & UX
Brand & content
Analytics & languages
Education & Credentials
King's College London
Business Management & Social Science — Brand strategy, consumer behaviour, communication
Business Management & Social Science — Brand strategy, consumer behaviour, communication
Duke University
Advertising and Society — Media ethics, advertising psychology, audience impact
Advertising and Society — Media ethics, advertising psychology, audience impact
Moscow State University
Media Communications — Editorial systems, publishing, media production
Media Communications — Editorial systems, publishing, media production
LVMH · Hennessy — Luxury Brand Management
Meta — Digital Advertising
Meta — Social Media Marketing
Duke University — Advertising & Society
Direction
Focus & Trajectory
Primary focus: building Adaptly as a scalable AI EdTech platform for global markets.
Research
Publications
Visual Onboarding as a Student Activation System: A Cognitive-Design Framework and Empirical Evidence from a Large-Scale EdTech Platform